{"id":12368,"date":"2023-02-15T10:33:07","date_gmt":"2023-02-15T16:33:07","guid":{"rendered":"https:\/\/www.charityauctionstoday.com\/p\/?p=12368"},"modified":"2024-05-30T09:52:38","modified_gmt":"2024-05-30T14:52:38","slug":"nonprofit-fundraising-strategy","status":"publish","type":"post","link":"https:\/\/www.charityauctionstoday.com\/p\/nonprofit-fundraising-strategy\/","title":{"rendered":"3 Ways Online Auctions Bolster Nonprofit Fundraising Strategy"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"amazon\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Goodbye Amazon Smile; Hello CharityAuctionsToday<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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A new nonprofit fundraising strategy is in store for thousands after being blind-sighted by Amazon\u2019s sudden closure of its charity fundraising program.<\/p>

Nonprofits received the news via email on January 18, 2023, that AmazonSmile would end on February 20, 2023<\/a>. It was too short notice for them to replace the funding source strategically and quickly. A new nonprofit fundraising strategy is in the works for thousands of nonprofits, with many leaning toward online auction platforms like CharityAuctionsToday.<\/p>

Nonprofits that relied on Amazon\u2019s charity program for funding over the last ten years are scrambling to find new sources of revenue. Fortunately, there are options, with online auctions providing a key opportunity for nonprofits to replace or supplement lost revenues from the closure of Amazon\u2019s charity program. Maximizing your nonprofit fundraising strategy using online auctions ensures your organization will not be affected by the closure of AmazonSmile and your loss of funding.<\/p>

CharityAuctionsToday is a preferred online auction platform, serving nonprofit organizations for nearly a decade. Today the platform is fielding calls from nonprofits seeking new turnkey fundraising strategies to replace the loss of AmazonSmile funding.<\/p>

When AmazonSmile is no longer an option, online auctions can provide nonprofits a fundraising strategy with a powerful new source of revenue. With CharityAuctionsToday, you can easily create exciting auction experiences that engage your supporters and bring in funds to support your cause. And we will never give you a month\u2019s notice to find a new funding source\u2014promise. CharityAuctionsToday is here for the long haul and will help boost your nonprofit fundraising strategy.<\/p>

In this blog post, we will discuss three ways online auctions can help nonprofits say goodbye to AmazonSmile and hello to CharityAuctionsToday. Learn to switch gears quickly from Amazon to us and achieve your nonprofit fundraising strategy.\u00a0 Read on to learn more!<\/b><\/p>

1. Generate More Revenue with Online Auctions:<\/b><\/h3>

By utilizing CharityAuctionsToday\u2019s online auction platform, nonprofits can generate more revenue by increasing the number of bidders participating in their auctions. This increased competition results in higher bids and more significant proceeds for the organization.<\/p>

Increasing bidder participation is a viable nonprofit fundraising strategy to grow your bottom line.
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2. Reach a Larger Audience: <\/b><\/h3>

With CharityAuctionsToday\u2019s online auction platform, nonprofits can reach a larger audience than they could with AmazonSmile. The platform has easy-to-use features that enable organizations to broadcast their auctions across various channels and quickly find new donors. And new donors are a critical component of any nonprofit fundraising strategy.<\/p>

3. Enhance Donor Experience: <\/b><\/h3>

Since CharityAuctionsToday incorporates user-friendly features into its platform, nonprofits can create an engaging and enjoyable experience for their donors. This improved donor experience will help to build relationships with current and future donors, ultimately resulting in increased revenues for the organization.<\/p>

By leveraging CharityAuctionsToday’s online auction platform, nonprofits have an opportunity to replace or supplement lost revenues from the closure of Amazon\u2019s charity program and recreate a rich nonprofit fundraising strategy.<\/p>

With online auctions, organizations can generate more revenue, reach a larger audience, and enhance the donor experience.\u00a0 And, as quickly as Amazon closed its funding program, you can create an online auction to accelerate a new funding source that won’t let you down. Take advantage of this excellent resource today and welcome your new nonprofit fundraising strategy to kick off 2023 with a surge!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Partner with Charity Auctions Today<\/h3>

Nonprofits that depended on Amazon\u2019s charity program for funding in the last ten years need new and viable options to recoup revenue losses from its closure. We\u2019d like to be your option.<\/p>

Let us familiarize you with all we offer, especially the different fundraising ideas that will help prevent funding loss from Amazon\u2019s charity program closure. We’ll help you establish a new nonprofit fundraising strategy immediately. Email us at support@chartityauctionstoday.com.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Creating a wishlist<\/h3>

The online auction platform can be transformed into a product wishlist and donation center with a little creative visualization. It doesn’t cost extra or require any special skills to create it. It’s simply a creative way to use our auction platform. It is ideal for nonprofits that require goods to maintain their cause. An example might be a crisis center that needs diapers, formula, and clothing for infants and toddlers.\"illustration<\/p>

While we are an online auction platform, it can be used in creative ways. For example, we once worked with a nonprofit that had a lovely dog program. We used the platform as a storefront where the nonprofit posted products they needed for the dogs\u2014like a wishlist. There was no bidding, just purchasing the products sent to the nonprofit. The only funds that were collected were donations.

The nonprofit saved significant dollars by having donors purchase items they needed via their online auction platform’s hybrid wishlist and donation kiosk. Let us give you a hand in creating a nonprofit fundraising strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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More helpful ideas to create your nonprofit\u2019s fundraising strategy:<\/h3>

\u2022 Fundraising ideas for nonprofits<\/a><\/strong>
\u2022 Case study of NFL player Roy Hall helping his community\u00a0<\/a>
\u2022 Guide for running a silent auction<\/a><\/strong>
\u2022 How to organize a charity walk or run<\/a>
\u2022 Fundraising ideas that rock<\/strong><\/a>
\u2022 How to promote your online auction on social media<\/a><\/p>

We don\u2019t want to inundate you with too many ideas, as it\u2019s easy to get overwhelmed. The best idea is to take a look at our offerings and then give us a call to discuss options. We can provide a history of what has been successful for nonprofits similar to yours, as well as make recommendations to keep your funding pipeline flowing.

Create your new nonprofit fundraising strategy with our help.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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ICYMI: Key points in AmazonSmile’s closure<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\tIn 2013, AmazonSmile was launched to make it easier for customers to support their favorite charities. Nearly a decade later, Amazon revealed that the program \u201chas not grown to create the impact they had originally hoped.\u201d With one million eligible organizations globally\u2014Amazon thought its ability to have an impact was often spread too thin.<\/span>\n<\/span>\n<\/span>By contributing 0.5% of every purchase made by participating customers to the charity of their choosing, as of 2022, the company claims it has donated $449 million to various charities.<\/span>\n\nAfter closing AmazonSmile, Amazon will focus its philanthropic giving on programs with greater impact. They are leaning toward areas where meaningful change can be made\u2014from affordable housing to providing students in underserved communities access to computer science education.<\/span><\/b><\/b>\n\nTo ease the pain, Amazon claims it will provide a final donation to each of the one million-plus nonprofits that used AmazonSmile, equivalent to 25%, or three months of what the charity received from the program in 2022.<\/span><\/b><\/b>\n

ICYMI<\/h3><\/strong>In case you didn\u2019t receive the break-up email on January 18, 2023\u2014AmazonSmile recipients received this email from Amazon:<\/span>\n<\/span><\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Dear customer,<\/em><\/p>

We are writing to let you know that we plan to wind down AmazonSmile by February 20, 2023. We will continue to pursue and invest in other areas where we\u2019ve seen we can make meaningful change\u2014from building affordable housing to providing access to computer science education for students in underserved communities to using our logistics infrastructure and technology to assist broad communities impacted by natural disasters.<\/em><\/p>

To help charities that have been a part of the AmazonSmile program with this transition, we will be providing them with a one-time donation equivalent to three months of what they earned in 2022 through the program, and they will also be able to accrue additional donations until the program officially closes in February. Once AmazonSmile closes, charities will still be able to seek support from Amazon customers by creating their own wish lists.<\/em><\/p>

As a company, we will continue supporting a wide range of other programs that help thousands of charities and communities across the U.S. For instance:<\/em><\/p>